Code of conduct
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Code of conduct


EMA published in 2015, the Code of Conduct and Practice for European Managers, as approved by its General Assembly.
It sets EMA’s and its members apart. It is what we stand for, as professional managers buying into and personifying the EMA’s vision. The Code refers to competence, professionalism, honesty and integrity and the duty to keep up-to-date with current good practice.

The Code is binding on all members. As such, it forms a critical ingredient of our value proposition. It also sends a clear message to organisations that, by applying the Code within the organisation itself, they gain immediate added value.

Behaving in an open, honest and trustworthy manner

Examples include:

  • Being responsible and accountable for your actions and decisions.
  • Exhibiting and defending professional and personal
    integrity at all times.
  • Disclosing any personal interest which may a ect your decisions.
  • Acting reasonably and justi ably in identifying and resolving con icts of values, including those of an ethical nature.

  • Being truthful and transparent in all communications.
  • Neither offering
    nor accepting gifts, hospitality or services which could create, or imply, an improper obligation.
  • Ensuring compliance with all relevant legislation and regulations in the countries
    where you are operating.

Acting in the best interests of your organisation, customers, clients and/or partners

Examples include:

  • Safeguarding and not seeking personal advantage from
    all con dential, proprietary, commercially sensitive and personal information that comes into your possession, only disclosing it to those entitled to receive it.
  • Acting in a manner which supports
    the organisation’s overall objectives and reputation.

  • Serving customers and clients to the highest possible standards at all times.
  • Establishing, maintaining and developing business relationships
    based on mutual con dence, trust and respect.

Continually developing and maintaining professional knowledge and competence

Examples include:

  • Striving for excellence at all times.
  • Continuing to develop professionally, maintaining relevant knowledge and competence.

  • Acting only in accordance with your level of capability and in accordance with the highest standards of professional behaviour and performance.
  • Seeking support if asked to act beyond your current level of capability.

Creating a positive impact on society

Examples include:

  • Treating others fairly and with respect, promoting equality of opportunity, diversity and inclusion, and supporting human rights and dignity.
  • Addressing the
    interests and needs of all stakeholders in a balanced manner.
  • Ensuring that the environmental impact of your work is as positive as possible.

  • Challenging and reporting conduct or behaviour which you suspect to be unlawful or unethical, and encouraging others to do so.
  • Recognising and valuing the responsibilities you have to the communities in which you operate.
  • Exhibiting personal leadership as a role model for maintaining the highest standards.

Respecting the people with whom you work

Examples include:

  • Supporting colleagues to understand fully their responsibilities, areas of authority and accountability.
  • Encouraging and assisting colleagues to develop their skills and progress their careers, valuing the contribution which they make,
    and recognising their achievements.
  • Promoting, enhancing, sharing and encouraging best management practice.

  • Acting consistently and fairly when addressing personal performance or standards of behaviour.
  • Having regard for the physical and mental health, safety and well- being of colleagues, recognising their speci c needs and
    the pressures and problems they face.
  • Demonstrating respect in all interactions, whether face-to-face or virtually.

Upholding the reputation of the profession

Examples include:

  • Upholding the integrity and good standing
    of the management profession, and refraining from conduct which detracts from its reputation.

  • Observing the standards of professional conduct and behaviour
    as set out in this Code, and other relevant professional standards.